In a move that the company should have seen coming, the Jewish community in Turkey is protesting an ad that is using video archives of a speech by Adolf Hitler to sell shampoo. This seems like a ridiculous thing to do and the Jewish news outlets have been in an uproar since it was first aired.
The Chief Rabbi’s office said that Hitler was ”the most striking example of cruelty and savagery” and said using his image in a commercial was unacceptable.
The ad, depicting Hitler has been denounced by the anti-defamation league across the world, not only the Jewish news media. They say that this is a deplorable marketing strategy and are urging people to boycott the advertising company and the shampoo they were trying to sell. They have been also trying to get the company to pull the ad off the air but to no avail. Biota Laboratories, which makes Biomen the shampoo in the ad, said they will not get rid of the commercial because the idea is “humorous.”
Even when threatened with lawsuits and other legal action to remove the commercial, Biota Laboratories is unrelenting. There has been no word on how exactly the lawsuit plans to proceed or what tactics they will use.